About

HEIDI is a luxury British brand, founded by artist and designer Heidi Sturgess in 2001 in London. At the end of 2026 it will be our 25th anniversary and we have all our lovely customers, collaborators and stockists to thank for keeping us going over the years. 

Still an independent brand, our signature bright colours and uniquely artistic designs, have attracted a loyal international clientele. Most of our collections are made as limited editions, with the exception of ranges like the HEIDI Silhouette Handbag Collection, which is still handmade to order and available to all year round. 

HEIDI logos often feature a seedling in a test tube, representing growth, ideas, creativity and the influence of nature in our designs.